Difference Makers is a collection of stories of both the people who make and the people who use a product. This was created to be given out to all attendees of Clio’s annual Conference (Clio Cloud Conference). This project was created under the direction of an Art Director. My role in this project was to assist with conceptualization as well as layout and typography. I also shot a lot of the photography for the booklet.
For the typography choice we went with a mixture of Sans Serif and Serifed font to give the piece some depth and break up the text. For the color choice we decided on mixing a combination of Clio's signature blue with a few accent colors.